Deck 03, 2026
Lagoon Line
A Lagos ferry startup’s seed deck, type-led, from a vintage travel poster.
- Seed deck
- Type-led
- 5 slides
- Role
- Art direction
- Format
- 5 slides, 16:9
- Tools
- Figma + AI
- Year
- 2026
the brief
Make a seed deck for a Lagos lagoon ferry, from a 1940s Swiss travel poster.
Lagoon Line is a fictional ferry startup pitching fast crossings over the lagoon instead of hours on the bridge. The poster gave the type and colour; the content stayed simple.
my direction
Started illustration-heavy, then pulled it back to type-led with photos on two slides only.
Stacked Barlow Condensed caps with a brush-script accent, from the poster.
A dotted route line is the only illustration.
Fixed squashed route circles and centred the A, B, C markers.
the system
Shadow green
#1F3A34
Meadow
#7FB23A
Ferry blue
#5E7FB8
Cream
#F3EFE4
Barlow Condensed · Kaushan Script
the slides
01 Cover
02 The problem
03 Routes
04 By the numbers
05 The ask
Art directed by me, built with AI
Next project: Doc 01
Street Food Guide
